Social media is becoming very important. This is becoming a sector that is continuously evolving. It is no longer a place where a person could have informal conversations or share pictures online with their friends or family. A marketing person could leverage the benefits of social media as it is a very important platform for communication. This platform has the ability to create good brand recognition. Marketing through digital technology can streamline good interactions with the public.
The following are the twelve social media trends that a person should prepare for in 2018-

1. High-quality content

When it comes to social media trends, what attracts the customer more is the originality of the content. Customers are attracted more in those posts or contents which they find appealing. Once their interests are aroused, the customers would like to know more about the product or services. They are finding a way to connect with it on the personal level. As such, market personnel should ensure that the pictures and videos are clicked spontaneously and posted accordingly without any filters or editing. This is a digital marketing strategy might give a boost to a post.

2. Let them say their own story

The marketing personnel would like to inform about the organisations by hiring the journalist or the storytellers. Because of the digital platform, the traditional media such as magazines, journals etc, are almost out of the picture. Content marketing is important and social media trends are involving good and well-researched content that not only tell the success story of the organisation but also inform the customers about the important changes or information. The content marketing is also allowing the customers to give their necessary feedbacks. Good feedbacks are very important when it comes to testimonials.

3. Video influence more than the words

Time is very short; customers don’t want to waste their time either. Instead of hours of reading, people prefer to watch a few minutes of videos. The graphic content and speech over the video help them to visualize the message that the media personnel wants to convey them. When it comes to video, people prefer to watch the live stream. This is important as they could give their comments to the commercials in time. If they like the live videos they would like to share the same with their friends and the family.

4. The Chatbots are getting smarter

With more development in the technology, the artificial intelligence is on the rise. In comparison to earlier days, the chatbots are getting smarter due to advancement AI. The chatbots are now active enough to handle the most commonly asked questions. They can provide solutions to the customer’s problem or take orders. Their quick and automated response is the feature that is sounding lucrative to the customers. From the organisation’s point of view, they are cost-effective and save time or excess human efforts. Thus, there is a win-win situation for both the end.

5. Mobile are replacing the computers or laptops

The Social Media Trends 2018 is witnessing more usage of mobiles and tabs instead of computers or laptops. Mobility, light in weight and easy to handle are the key features that help them to use mobile more. The mobiles and tabs have a dedicated internet connection that helps to view videos or search content instantly. Recently, the good technological developments in the mobile industry are giving good reality experience. It is believed that augmented reality will redefine the user’s real environment. In this new environment, information is being portrayed that creates a new set of events for the user to develop certain skills.

6. Social Media Marketing will take over digital marketing

The digital marketing took over the advertising industry when the emails, blogs, online videos, and the website became the most important sector. However, the trends are changing again and the marketers are more interested in Social Media Marketing. The social media is becoming an important platform for communication where messenger services are taking over the email features. Customers prefer to receive messages on a personal basis and expect a quick reply as well. When it comes to social media sites, the performance is better than the website.

7. Advertisement on mobile apps

The customers want a movable TV and so, now, there are many apps that have brought the television entertainment into the mobile. Therefore, the apps have found ways to reduce their broadcasting cost by letting the marketers and organisations advertise their products and services on their apps. The advertisers have started to migrate to the social media and mobile apps from the TV ads. This shift in the Social Media Marketing Trends is beneficial to both the app’s owners and advertisers.

8. Small influencers are going to perform better

They are the people that have more following but they are not the celebrity yet. The Current Social Media Trend suggests that they are likely to perform better in 2018. This is because their strong following has the ability to create more brand recognition when it comes to the other advertisers. Their followers will trust their posts and opinions.

9. Brands are getting popularity than the companies

The companies are better known through their brands. Now, even the organisations are counting upon the social media to put rank their brands on the top when it comes to Social Trends. The brands catch more attention when it comes to products and service. As such the organisations are ensuring that their product or services are appealing as well.

10. Customers expect themselves to listen

When it comes to the Social Trends, customers expect that their interests, disinterests, likes or dislikes are heard over media. They give their feedback with the intention to ensure that someone will reply to their posts. Human beings are social creatures and communication with the surrounding people helps them to satisfy their emotions and ego.

11. Social E-commerce will take over the industry

Social media has already captured the attention of the customers at large and such this will boost the e-commerce industry. The Social Trends will witness that social media will dominate the e-commerce space by reducing the number of steps required to initiate the purchase and connect the customers to the product purchase website directly in the media platform itself.

12. Social media can give more information and provides better customer support

A person spends hours on the social media. So the organisers are finding it logical to put the information regarding their products and services on the social media more when compared to their websites. Likewise, they are also providing more customer support services on these media platform.

Conclusion

The Social media will thrive to perform better in the years to come.