The world is going digital. Everything which we need should be accessible on just one click. Ordering any stuff online to book a table in a restaurant every facility is floating on the ocean of the internet. Different businesses have different approaches. When it comes to bar and lounge business,It has a slightly different marketing approach. If you are a bar or lounge owner and willing to take your business digital, so you are on the right path. Luckily, there are many ways to make a good reach to attract numerous customers to your business.

Social Media Marketing For bar and Lounge

Social media marketing is one of the best tools to promote your business. The best thing about social media is its distinct reach all around the world. In the last decade, social media has witnessed the new era transformation of business marketing.

Main Social Media platforms

Social media consist of various platforms where people visit for exchange chats, entertainment, fun, information and more. Marketing is something for which we have to find the exact spots where people come as a number. Social media platforms are the ideal hotspots to find a good market. This seems like fishing where can you find more fish. There are some most popular social media sites which you can use as your business promoting tools.

1)Facebook-: Facebook is known as the most popular social platform ever with its 2.38 monthly active users. Facebook provides a range of tools to promote your business. Creating a business page and Facebook ads are some of the most helpful ways to grow your business.

2)Instagram-: Photo and video sharing platform Instagram is a highly popular these days. Your bar and lounge can easily trend in an instagram feed. Beautiful pictures of your lounge, videos of parties and pics of your bar’s special drinks can help you to get more followers on Instagram. Instagram has some good promotion features. It provides a reach to thousands of people at an appropriate amount.

3)Twitter-:Twitter may be the best way to get reviews about your bar business. Here your customers can directly connect with you by using your # hashtag. It will help you to sort out some most common problems of your customers. But you have to very active and responsive towards the complaints and praises. Also, you can share some special schedules of parties, timings offer with your followers.

Photography and videography would represent your business

Your bar and lounge business is now on social media, but it’s not enough yet. On social media, a good presentation matters a lot. Have you ever been to a party? Who gets attention in these parties? Yes! You’re right. The person who wears good outfits and looks pretty or smart gets attention. The same applies to social media. Your bar should be visible and highlighted to your customers and this beauty comes from camera lenses. You need someone who can create high- quality pictures and videos of your bar or lounge. Because what is seen is sold. You can hire a professional to cover your bar via clicking a bunch of beautiful pictures. Beware, pictures and videos of your bar should be social media oriented. Social media oriented photography and videography is something which raises curiosity in the mind of the viewer. Curiosity among your followers will help your business to grow.

Why do you need a website

A website plays a vital role in the web world for your business. A professionally designed, lead catching, sales increasing, a brand-defining website can elaborate your revenues.

1) New customers
Having a website will attract new customers. These days 79% of people google the services before trying it. If you don’t have any website, so you making a very big mistake. You are losing your customers those can come to your bar after seeing your website.
2)A Website never give ups
You can close your bar, but your website never sleeps. Customers can visit anytime to your website to collect some important information like menu or your openly hours. The website works tirelessly. You can’t work 24 hours continuously but your website can work for you.

3)Not expensive
You don’t have to spend a lot of money to launch a website. In fact, the cost of a website is less than a physical office. Yes, you have read correctly ‘It cost less than a physical office’.You should seek for a pro web designer to create an astonishing website. The basic website can cost you anywhere between $300 to $1000.

4)Sets status
Every business which is visible on the internet gets a kind of high response. In developing countries like China, India website holder business gets a mass status in comparison to other offline business. It seems people treat a digital business as a recongnised business.

Local SEO

Local SEO (search engine optimization) is an online search ranking system. When someone searches for any business or service the search engine like Google shows some results according to their search ranking. The top results come with as more traffic on your website. Local SEO is a very effective way to make your website visible in search results. Now you ask me how to get more traffic on your website because more traffic means more customers at your lounge. Okay, to know this secret you can go with these simple following ways.

How to get good SEO ranking

1)Choose relevant keyword
Make sure the keyboard which you are using should be most searchable on Google. Your keyboards
Should be used in website site headings and use the same in your web content as well.

2) Update your content regularly
Every minute, every second someone uploads new data or information in the ocean of information internet. Even you are owning a bar or lounge site, So you have to update your website from time to time. People response always with catchy and fresh content.

3)Device friendly website
We are living in the 21st century most of the people use their smartphones instead of computers for internet. Not,only the smartphones there are multiple devices used for browsing. Your website should be various device friendly. Different devices possess different loading speed.

4)Give space to your customers
People rely on reviews. You can do one thing. Provide an option of review writing to your bar visitors. The review can work also as daily content and attracts new customers.

5)Text is not enough
To increase your SEO ranking you can’t rely only on text. You can add some good pictures and videos of the lounge or bar.

Conclusion-:

As I mentioned some reasons above. Why you need a website for your bar or lounge. Website is the easiest way to get good footfall for your bar at some easy efforts. A website gives your business a professional touch, high status, new customers and works 24×7 hours at investable cost. I highly recommend your bar to make a business presence on a website. Don’t delay. Procrastination may cost loose.

These were some suggestions on why you need to go digital for your bar business.