A Bar and lounge is a place where people drink, gather for parties, enjoy and forget all their tensions. After get some legal nods of law bar business is increasing day by day. With the elaboration of pubs in every city and town, the competition scene has also increased. In this era of competition, it’s tough to get a good profit. The Internet has doubled it. Don’t worry you are reading the right article. We have compiled a list of best ideas for elevating your bar and lounge business.

Promotion Ideas to Boost Bar and lounge Sales.

1)Google my business

Let’s talk about how can you attract new customers at no investment. You can simply register your bar on google maps. When you create your free business profile on ‘Google My Business’ your business appears right when people are searching for your business or businesses like yours on Google search or maps.
Recently, Google has launched it’s mobile app too. You can create your free business profile by calling on 1800 419-0938.
Here is a list of things which you can do with your business profile.
°Free Website
°Photos
°Post
°Get Insights
°Conversation and reviews
°Claim your listing on google search
°Get a verified bar or lounge

In simple words, your google profile gives your business a complete solution to make a great image among your customers. You can make a free website and customize it at any time, you can upload your bar’s and lounge images, videos, you can post via write too. It does not stop just here. You can get reviews of visitors and you can reply them, you can get insights of your website means it easy to monitor that how many people are coming on your profile and how good are you doing etc. Plus the most important thing you can search your business. If your bar or lounge comes in top google results then, you can claim your listing. After your business gets verified.

2)Photos

Have you ever seen a movie poster? What effect a movie poster is left on you? Obviously, after taking a look at a movie poster you decide to watch it or not. The graphics, images or pictures make the first impression of something in our mind. The same thing happens with your bar or lounge customers when they see photos of your restaurant or bar or lounge. Photos can affect your sales. High-quality photos can raise your sales. On other hands, low-quality photos can prove you unprofessional which you would not want to do at all.

Definitely, photographs or visual elements will improve your marketing strategy. If you want to run successful social media campaigns, you need to focus more attention on the quality of your marketing photos. Here I’m suggesting some of my favourite photography tips. You may like it.

°Lighting-: Lighting is the main component of photography. You’re clicking good pictures it depends on the light setting that time. Try to take pictures in natural light.

°Detailing-: Photos should be clear and sharped with every detail like things on table, shimmering hair, natural light filtering through the lobby etc. High-quality pictures are quite impressive than low-resolution pictures.

°Emotions-: Emotions are also part of photos. Every picture has emotions like smile, fun, enjoy etc. Ask your customers to pose for pictures.

°Say no to random clicks-: You can’t click pictures hurriedly or you can’t capture anything in your bar or lounge. You have to show a pretty and cool side of your bar or lounge in your pictures. That’s why people hire professional photographers, but it’s not so difficult yet. You can earn this talent after some practice and knowledge.

°Mobile Photography-: If you didn’t hire a professional or you are taking clicks with your smartphone camera. Then, you have to learn more about mobile photography. I suppose you to use pro mode in your smartphone instead of normal mode. In pro mode, you can control ISO, Shutter Speed and Aperture. If you learn these three elements of photography, then clicking a picture with a mobile camera become a good experience for you and for the viewer too.

3)Review

Reviews are very helpful to rate your bar or lounge. Customers always believe in mouth publicity or reviews. Never afraid of receiving reviews. Yes, some reviews may be bad, but bad reviews will help you to know where are you doing mistake. While good reviews will tell your business progress.

*How to ask for a review and get a good one?
Above mentioned is the frequently asked question by bar or lounge owners. First of all, I will tell you how to get reviews. Getting a review is not a big deal. You can go through social media. You can ask your followers to rate your bar or lounge on Facebook, Instagram etc. You can ask your bar or lounge visitors for E-mail. Then, you can ask them to give you 5 stars on e-mail and messages too. To getting good reviews. You should not send too many e-mails everyday.No need to disturb your target customers with annoying notifications bell or filling their inbox. Encourage your customers to rate your bar or lounge with 5 stars in such a good and digestible manner.

4)Website

You have a bar or restaurant, then you should have a website too. Website will help bar or lounge to rank in search. You can have a basic or you can go for a professionally designed website. Following are some things your website should have.

°Details-: Your website should include hours, menu, photos and a little bit about your bar or lounge. You can add options to reserve or book tables or parties etc. Write what are the things which make your bar or lounge unique and special. Try to approach your customer with your website.

°Device friendly-: Your website should well be designed and created. It means your website should design for the various devices.No matter for which device your customers using to access your website.

°Responsive-: Be updated with happenings on your website. Respond towards messages, comments and other things. Regularise your data with current themes and backgrounds like new year eve, Christmas and other festivals.

Website will help your bar or lounge in many terms. You just have followed some simple ideas mentioned above. These will give you good results.

5)Instagram

Instagram stories and feed are the weapons which you can use to attack your low sales. You can show your drinks in your posts. Instagram story is another perfect way to update your customers. Once you add an Instagram story it lasts for 24 hours. If you don’t want it to disappear, then you can add your special stories to your highlights. Profile visitors will be able to see your highlights until you delete. You can give a description of prices on the menu in your highlights.

You can add posts about your snacks and drinks. You should share your special cocktails and mixups of drinks. Bar-goers like to see how drinks prepare and serve. You can show your bartenders while doing these things. You can create short videos with the help of boomerang. Boomerang is an Instagram’s sub feature which helps you to create fun videos.

Apart from all these things you can create ads on Instagram which helps your post in boosting. Means, your bar or lounge drinks will be appear on the screen of thousands of people. But, creating ads is not free at all. You have to pay some money, but it gives a result. Your bar or lounge needs boosting so Instagram is good with its amazing features.

6)Prepare your e-mail list

E-mail marketing can be the finest marketing strategy for your bar or lounge. Build up a good e-mail list of interested subscribers. Let them know what are you offering new menu items, events, hosts and special occasions.

E-mail marketing tips-:
°Appreciate and thank your customers through e-mails. Show you care about your customers. Ask them for coming again and for feedback.

°Probably your customers will not like spams. Nobody likes everyday e-mails from your bar or lounge. There is no need to make your messages visit their inbox everyday. They are not going to read repetitive emails.E-mail them weekly or selective.

°Write promotional e-mails, but without making your receiver feel its promotion. Use a subscriber-friendly language which makes them believe that your bar or lounge is genuine not like other bars. They should feel good with your writing.

7)Blogging

Content is something which you find everywhere on the web. There are several bloggers who publish their blogs online. If you own a bar and you have a website it’s enough to start. Why do you need to write blogs? Because your customers need content to read. Having data about menu, charts, drinks and snacks in a grid will not appeal so far your customers. You should blog about your bar or lounge. You can blog about your drinks, startup, parties and snakes. You can tell your customers about your staff and their facilities etc. Write about the best fusions of drinks, write about your best experiences, events explain them to your customers.
Your blogs should be engaging. It should hook the readers. They should feel like talking with someone instead of reading.
You can use some specific keywords to rank your bar or lounge in up results. Remember, Often people will read top ranked blogs. Blogging can add value to your business.

8)Digital Influencer

Have you ever seen bees wandering around honeycomb? Why bees do that? Because bees are attracted to honey. Assume your customers as honeybees. Customers always pay attention to attractions. Things which they like. You can get the help of a local influencer.

Marketing in the digital world depends on the number of followers and likes. You can leverage digital or social media influencer to represent your bar or lounge. Use influencer marketing platforms to find influences and track results.
Be clear in communication with the influencer about the specific result you expect. For instance, you approach an influencer for your bar or lounge branding. He or she posts about your bar or lounge. You should decide how much likes, comments and reach of the post you expect from him. You should decide what amount you going to pay influencer.
Why and how you need an influencer to represent your bar or lounge. Now, I can anticipate that you’ve got my points. Let’s give a kick start to your bar or lounge business with a local influencer.

9)Live streaming

You can directly influence your audience. Yes, audience or followers turn into customers. Use your social media page to impress your visitors. Live stream your bar or lounge parties to show the rocky and enjoyable environment of your bar or lounge. If you go live, so you can get some party animals. Party lovers always seek for crazy parties. Show them your bar or lounge is a perfect place for drinks or parties.

10)Use your visitor’s faces

There are a lot of things you can do for your social media campaign. Do some awesome events and share them on social media.
What can make people trust your bar or lounge rather than others? You can host events in which your bar or lounge visitors can express themselves. Let tell them their stories, their experiences. If they want to show their talents then go with the flow. Give them free hands on what they want. Let them dance, sing or any kind of fun.
Generally, people come to bars or lounges to feel free. They want to rid off from their daily tensions or problems. You have the opportunity to make them happy. Let them share their experiences along with drinks. They’ll come again to your bar or lounge.
If you post videos of these things people on social media will definitely take interest in your bar.

11)Free Invitations

‘Free’ most of us like this word. Free is something which can fulfil anyone with gladness. As you know every business needs some investments. Sometimes such investments we have to do as discounts or no charges. Send your customers a free invitation on social media, via e-mails etc. Ask them to try your free drinks. If they like your drinks they would like to visit again.

Don’t worry if you are afraid to go totally free. You can limit your offer till some first drinks. It will also be called free and profitable too. Customers like your drinks, then they will order more. Surprise your customers with your special offer messages.

12)Create events on Facebook

Facebook has a feature ‘Event’.You going to hold an event in your bar or lounge then you can create an event on Facebook too. On Facebook, People search for nearby events. There they can find your event easily. There are mere chances to get no Customers because Facebook is the most using platform. With Facebook’s calendar connection, most people have their Facebook events connected to their smartphones.

Here are some important things which you need to do-:

°Name your event-: Name your event to get recognized easily. For instance ‘Saturday Nights’.Giving your event an official name is not enough. Give a unique name to get more attention.

°Share location-: People should know where are they going to attend the event. This is a very important thing to share the location of the venue.

°Hastags-: Use keywords most searched keywords. Use trendy hashtags. Make sure your hashtags are related to your event.

°Photos-: First people will look photo than other information. Use an eye-catching photo for your event. Your photo must have dimensions 1920 X 1080 pixel image or a 16:9 aspect ratio as Facebook recommends.

°Other details-: Mention some other important details like pricing, special guests and the schedule etc.

You read the importance of the Facebook event. Next, don’t neglect to create a Facebook event. It will bring visitors to your real bar event.

13)SEO

When someone searches in Google for nearby bars, some results come on our screen. Do you want your bar or lounge to be part of those searches? Don’t’ worry here you going to read the secret of top searches.
Top searches are the result of good SEO (Search Engine Optimization) ranking. It helps to appear your business in the search engines. With it, you can optimize the visibility of your bar or lounge in search results.

°How it works and how to get good SEO ranking
You want to visible your bar or lounge website in searches. Then, you should know what search engines want. Search Engine always shows the most appropriate results to its users. Like Google review your website, design, content. This process is called crawling. Means, good content, user-friendly website are the keys of good SEO ranking. Providing good content on your website will help search engine to index your bar at good ranking.

Conclusion-: Good SEO ranking helps your bar or lounge to feature in top search results. Top search results are the outcomes of customer appealing website. Good SEO ranking can help you to increase your table orders at your bar or lounge.

14)Target customers

Advertising on social media is good and cheapest way ever. You can reach thousands of people. But, Are these all social media users your customers? What do you think Obviously, no? There is a different kind of people. Some are young, some are old, some are students or working. You should find out your target customers to promote your bar or lounge. Let’s take a look at these following factors.
°Age-
°Profession
°Gender
Above mentioned factors show that what are your ideal customers. You should have a database of persons to whom you going to target. If host an event ‘men night’ then, there is no need to send your messages to female ones. Are you sending messages to a legal age drinker? What are the professions can easily come to your bar? These are some questions whose answers you should know. In short, know your customers to get good earning.

15)Stay active on social media

Many people have queries on social media and website about your brand or bar or lounge. They ask sort of questions and comment. React towards their comments and questions. Try to reply more as more you can. Engage your customers with your responsive answers. Mention your customers in your replies. It will create a good image among your followers. Yes, replying to each one is not possible everytime so you can like the comments. Hit alike is not a big deal. How much time you spend on social media. It builds your business.your business depends on good digital relationships.

Getting customers at the bar and lounge is tough but not impossible. Implement these 15 bar ideas will increase your bar sales. Best of luck!