To understand Marketing one need to understand that it is a business there by a person promotes and sells its products or services. This also includes Research and advertisement
The following are the unbelievable facts which could sound insane but are true:
1. When it comes to Adverts, it is noticed that more than 50% of the people use advertised product at least once a week. The cheapest way to increase such sale has been provided by the Digital Marketing. Digital Marketing is ruling the advertisement sector as it gets a wider customer base. Due to such advantages, digital Marketing is taking over the newspaper advertisements and the entire budget sounds cost-effective when the advert is placed on the digital platform. The point to be noted here is when it comes to digital Marketing or Online Marketing is that mobile devices are ruling the web browser and this becomes an easy accessory for digital Marketers to explore the variety of sectors. As such mobile is acting as a very important tool when it comes to forming Marketing Strategies.
2. A very important Marketing Mix is cross-device Marketing Strategies. It’s a very easy way for a competitor to catch a very important niche in the market. By this strategy, it brings about a good delivery of experiences to the customer through various campaigns. It helps to unable to Marketers to focus on relevant messages that concern for selling of those devices. It saves a huge amount of cost when it comes to the selling of individual devices. This also ensures a good experience on the part of the customer who perceives the supplier as appropriate that could meet the demands of all individuals at every stage of their path.
3. SaaS Marketing or software as a service Marketing is becoming equally important when it comes to e-commerce. To ensure that SaaS Marketing to be successful a person needs to generate new leads and the metrics. It should define the boundary at which this Marketing will develop. It also requires a good networking with the influencers such as email and social media partners that can help the launch. The launch here does not mean a very grand show but it means that a product should be enlisted on all online platforms. One should be aware of the feedback from the customer and after receiving the feedback they should push the right message for them. To be successful, the company needs to carry out a Market Research of the customer’s requirement of the technology. They need to provide honest information, timely processing, and integrated architectural service to manage the expectations of the customers. They should be inexpensive and shouldn’t be targeting free uses.
4. When it comes to small business the smallest things or gesture can bring about more success. This includes Marketing by the word of mouth which further includes an advertisement. This advertisement involves the use of verbal communication which is possible through radio, television, or any social media player. This helps in forming relevant communication which is possible after the advertisement. One should also know that time is very precious and small business owners have plenty of time so that they can start with developing better ideas. Making friends and referring to them their product is also a good Marketing Campaign that could bring more acquaintances in the bracket. The smallest tool is very critical, for example, business cards and letterhead that can act as a very important tool to share the contact information and reminding the existing customers about the companies profile.
5. When it comes to print Marketing it has been noticed that to enhance the sale and Marketing printed ads are preferred instead of web best Adverts. This is because it is easily available and can be collected by the buyers for reading and evaluation purpose. It provides an easy observation regarding the style of printing. Production doesn’t take much time and the only Marketing Strategy that work sufficiently for the printing business is maximizing printing
6. For Marketers, the video is the most important and correct way of Sales and Marketing. About 45% of the internet consumption is used by video. People believe that watching video is important as it creates a trust factor. The belief is that the companies who make a video are giving good products. One need not wait and read instead they can save the video and can watch it anytime during the day. It is believed that video could inform so many stories that the paper could not inform. Even the animation in the form of videos can fetch results for the company.
7. When it comes to Business Marketing email is very important. Email creates the new link; it’s very informative and can get results. In short, email can help to get more prospects. It is not only used for external web links but it is used for internal web link also. Marketing through email builds the relationship. Strange but it is a fact that the purpose of Marketing to email is to provide the audience with valuable content and one could offer different types of an incentive without any hesitation.
8. Video has become a very important tool when it comes to Marketing and Advertising of any product or services. People interact more online than offline. It is believed that over 92% of the video is shared through mobile. The easy accessibility of the mobile for the user makes mobile a very important tool in the Marketing process. People prefer to watch the video and share it instead of writing on the wall. It is very cheap and does not require high-end software. After advertising the products, one can save all the information they need to save in the email drives.
9. Social media are replacing newspapers. Generally speaking, people access more social media then they watch the news or read the newspaper. They read more of the posts in the social media then the contents in the newspapers. Therefore it is likely possible that text, images and the link in the social media count more than the topics in the newspapers.
Conclusions:
The above are the insane but true facts about Marketing. Do you have anything in your mind Let us know in the comment section.