Digital Marketing is going to change in 2019. What ’s been working for the last few years is not anymore. Unless you read this article completely, which will help you to make solid marketing strategies in 2019, with the help of the following tips you can achieve a great success in your marketing.

Digital Marketing is moving to the omnichannel approach

The first thing you need to know is digital marketing is moving to omnichannel approach. You used to be able to build a business with just one channel. For example, Facebook grew by just telling everyone, hey invite your friends. They would take that address book, your address book, and invite all your friends automatically, even without your permission. That’s changed. Those tactics don’t work as well as they used to. I’m not saying they don’t work at all. They just don’t work as well as they used to. Marketing has moved to the omnichannel approach, which now you have to use tactics like growth hacking, pay per click, SEO, content marketing, social media marketing, banner ads. The list is never-ending. The more channels you use, the better off you’re going to be. Because most of these channels are crowded because there are so many online businesses. If you don’t use all of them, you just won’t do as well in 2019.

Voice Search

The second things you guys need to know and most of you will not like this, the search is moving to voice search. By 2020 ComScore estimates that half the searches on Google will be through voice search. Right now, two out of every five adults are using voice search. Yes, that means kids aren’t using it as much, but still by 2020 they’re saying half of all searches, not just from adults, but half of all searches are going to be the voice search. If you’ve ever used voice search, leave a comment. So if you wanna do well in 2019, you need to be leveraging voice search and the way you do this one is by make sure you are following the below steps for your website:

1.HTTPS because most of the sites throughout the tops are the HTTPS these days.

2. Your site needs to load fast. If it doesn’t load fast you’re not going to do well with voice search.

3. When people typing in questions, they’re typically typing in loner term phrases so your question, your answers more so to these questions need to be short and to the points. If your answers are in a paragraph long, you’re not going to do as well compared to if your answers were one sentence long.

Conversion optimisation

Conversion optimisation, Advertisement is getting more and more expensive over time. That’s not going to change. The only way you’re going to be able to compete and stay ahead is through conversion optimization. The more you optimise your landing page for conversions, the better off you’re going to be. Make sure you’re using a tool like Crazy Egg, which allows you to do A/B test so you can squeeze more conversion from the traffic you’re getting. Make sure you’re using tools like Hello Bar, which allow exit intent email collection. Again this will help you get more revenue from the users and visitors you do have. If you don’t do, this a years go on you’re going to get ground out by competitors because they’re going to spend more money than you and they’re going to crush you, so focus on the conversion optimisation even though it’s not sexy and most people don’t like talking about it in marketing.

Marketing Funnel

I have been leverageing marketing funnels. The Marketing Funnel is going to be more popular than ever in 2019. Before, people used to just optimise their campaigns to hey, I’m buying ads, how many sales am I getting. Now you need to look at Up sales, down sales, cross sales, lifetime value of a customer, churn, whether you have physical products, digital product or you’re doing lead generation, you need to track everything from a visitor all the way to a conversion point, that’s revenue, for them to keep buying, the lifetime value of the customer and that’s why funnels are really important. If you don’t know how to create a funnel, go check out tools like Clickfunnels.

Content Marketing

Content marketing just won’t work as well. Think about that anytime you do a search, most of the articles that are at the top are through content marketing. Blogging is so popular so played our that everyone is regurgitating the same information over and over again. Unless you’re creating amazing new information that people haven’t heard before, you’re not going to do well. Content marketing just won’t work as easy to get links or social shares unless you’re creating amazing content that’s new that people haven’t seen before.

Video Content

Video content is the future. People wanna engage through video. And you know what? Facebook gives you more view if it’s video, Youtube gives you a ton of views and LinkedIn does as well. You need to be leveraging video. You can’t take it for granted.

Podcast

Podcasting is taking over. Did you know that 45% of the people who listen to podcasts have a household income of above $75,000? That’s a ton, that’s a lot of money. That means if people are listening to your podcast, they ‘re going to be better buyers than most marketing channels out there. You need to create a podcast. Everyone is using their phone these days. Everyone is driving to work. Podcasting makes it easier for people can listen to your content on go. Such a hectic world out there. You need to have a podcast so people can listen to you while they’re dealing with their hectic life.

Conclusion

Leverage these strategies. You will do much better in 2019. Make sure you comment, share this article. Let everyone know about this content.