Case Study: Dr. Ashutosh Nayak

DR ASHUTOSH 1

About the Client

Dr. Ashutosh Nayak is a Kolkata-based general and laparoscopic surgeon specializing in:

• Laser surgery for piles
• Gallbladder stone removal
• Laparoscopic hernia repair

He focuses on painless, minimally invasive surgical treatments with a strong emphasis on patient comfort and fast recovery.

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Objective

• Increase local patient consultations via online channels
• Generate qualified surgery leads using Google Search Ads
• Promote advanced treatments like laser and laparoscopic surgery
• Maximize ROI with a limited ad budget

Challenges

• Competing with larger hospitals and multi-specialty clinics
• Low patient awareness of laser surgery options
• No existing PPC campaign or conversion tracking setup
• Highly cost-sensitive audience

Google Ads Strategy

Campaign Overview

• Platform: Google Search Ads
• Target Locations: Kolkata (20–30 km radius around clinic)
• Ad Schedule: 8:00 AM – 10:00 PM (peak calling hours)
• Budget: ₹7,000 per month

Keywords Targeted

Category Sample Keywords
Piles
piles doctor in Kolkata, piles laser treatment Kolkata, best piles clinic
Gallbladder
gallbladder surgery Kolkata, gallbladder doctor near me
Hernia
hernia surgeon in Kolkata, laparoscopic hernia repair Kolkata

Ad Copy Highlights

• Headlines: “Painless Laser Piles Surgery – Only ₹500 First Visit”
• Descriptions: “No Cuts, No Pain. Book Consultation With Leading Surgeon In Kolkata.”

Extensions:

• Call extension
• Location extension
• Sitelinks (Piles, Hernia, Gallbladder)
• Structured snippets (Surgery Types, Experience)

Results Summary

• Generated 67+ surgery leads (calls + form submissions)
• Maintained a high CTR (6.53%) with focused keyword matching
• Average Cost per Lead under ₹105, far below industry average
• Call-only ads converted 40% better than text ads
• Local search intent proved critical in driving qualified leads

Key Takeaways

• Hyperlocal targeting worked best for medical services
• Ads focused on “laser” and “no pain” treatments attracted the most clicks
• Mobile-first strategy + call extensions boosted consultation bookings
• A low ad budget still delivered a strong Return on Ad Spend (ROAS)

30-Day Campaign Performance

Metric Result
Leads Generated
67+
Total Spend
₹7,000
Average Cost per Lead
₹104.47
Clicks
850+
Impressions
13,000+
CTR (Click-Through Rate)
6.53%
Conversion Rate
7.8%
Top Performing Ad
“Laser Surgery for Piles – Book Today for ₹500”
Top Keyword
“piles treatment in Kolkata”