Awesome Work
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CASE STUDY
Camomile
Real Estate / Small Business
Project Deliverables
New Website
Shopify Website Development
About Camomile
Based in Delhi, Camomile is a pioneering gender-fluid clothing brand that redefines fashion by prioritizing comfort and contemporary style. Their designs break traditional norms, offering individuals a diverse, inclusive, and up-to-the-minute wardrobe that transcends gender boundaries.
Project Challanges
Creating a shopify ecommerce website for a gender-fluid clothing brand presents the challenge of designing an inclusive and gender-neutral user interface while accommodating a diverse range of sizing options and fit preferences. It's essential to strike a balance that promotes inclusivity and accessibility for all, while also providing a seamless shopping experience.
Customer Resources
Client request often center around an inclusive and intuitive shopping experience, with features like size-inclusive product filters and detailed fit information. They also prioritize the use of diverse models in visuals and content that promote the brand's ethos of inclusivity and self-expression.
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