The tourism sector is one of those sectors that directly bring foreign reserves in the form of profits in the economy. These days, tourism acts as the most important service sector. It requires special offers and resources in order to boost sales that can also provide better customer satisfaction. The resorts are looking for effective and efficient marketing tools so that they could successfully capture a large share in the market, thereby contributing in the Gross national Profit of the economy.

To trade better, when compared to other resorts internationally, a Resort needs to bring out its uniqueness so that the guests find a reason to visit it. As such, there is a need for a very strong Resort Marketing, both online and offline.

The Resort Marketing Strategy should not only include online tools such as email, surveys or any form of the social media marketing but it should also contain offline marketing tools such as newspapers,  magazines, journals etc.

When it comes to online Resort Marketing, there is a need for Marketing Companies that could provide an additional and extensive support to the resort owners. The point of those Marketing Companies is to establish or re-establish a particular resort while renewing a good customer relationship both with the old ones and new ones. The following are the extensive online marketing ideas that could propel Hotel Marketing to aim for success

1. Email services

E-mail is one of the many strong marketing tools that can enhance the communication between previous guests and create new communication lines with the new ones. The Marketing Companies need to represent their clients, by sending messages through advanced software, to their existing clients as a part of the Resort Advertisement process. The point is to give personalized attention to the customer so as to give them a huge recognition. This email marketing is a very efficient way to provide information. Hence, it also builds loyalty and trust with the customer so that they keep returning back to the same Resort.

2.Websites

This is one of the most conventional online marketing tools that include the total profile of the resorts. It includes pictures, audios and videos, booking information, forms and many other valuable sections that provide useful information. It also contains a forum where a customer can provide feedback regarding the services of the Resort. As a strong marketing tool, the Marketing Companies can post the testimonials for the other customers to read. This is will enhance the trust of the new as well as the previous customers, thereby building a strong brand image.

3. Public Relationship

Since it is travel-related business, therefore, Resort Marketing requires a good amount of public relations with the various tour operators, event planners, or any travel agencies who can offer resorts about specialized offers. The Resort needs to make a partnership with these organizations both in online and offline levels so as to increase their turnovers. While making a partnership with them, the resorts can add value additions to their brands by offering a product like free-Spa or organic-spa into their packages.

4. Digital Marketing

Hotel Digital Marketing includes setting up those online platforms where the company can represent the resorts to the public at large. This involves the two-way communication process between the same. It’s a way of sending the messages and the success stories of the Resort to the public. Here, the Resort Marketing involves selection of particular kind of audience to whom the message needs are to be delivered. The next step in this process is the continued enhancement of the brand image of the Resort. This is to procure more guests that can approach the Resort, thereby building a great fortune for resorts. It should be more of communication, information, one-to-one personalized recognition with the customers, providing the experience of employees, planning of events and a lot more so that the guests are convinced of the high calibre of resorts. If necessary, surveys should be conducted from time to time to gather more information about the guests, for example, their location, age, range, and personal preferences etc. This will improve the database of the resorts as well as make the changes that appeal the guests.

In spite of the above Resort Marketing tools, there is a need to enhance the Resort Internet Marketing. The following are the ideas

1. Enhancement of sale

One of the main Resort Marketing Ideas is to increase sale. This is the ultimate goal of any Resort that could attend only by customer satisfaction. Therefore, it’s just not about the products but it is about better services. The working culture of the employees should be in tune to meet the preferences of the guests. If a guest is not satisfied with the present amenities, it’s going to tamper the resort’s reputation both in online and offline platforms. The behavioural pattern and working style of the employees should make the guests feel more than homely.

2. Be Trendy

Another important Resort Marketing idea includes staying in the trend. The guest always wants something new and as such having out-dated amenities with meagre interiors can bore the customers. They might not return to the Resort. In order to avoid that situation, the Resort needs to keep them upgraded with the latest technology and fashion. In this way, the resort will be able to attract more guests and this will give them a very strong reputation when compared to other competitors. From the entrance to staffs dress code, all the sectors need to be appealing for the customers.

3. Be accessible everywhere

For a successful Resort Marketing, the resort owner needs to redefine their accessibility. They need to be available on all the platforms so that a customer can approach them by using any online or offline means. This necessarily requires the help of the apps. Online apps should be able to provide all the functions with a guest is looking for. It should be dynamic enough to customize according to guests’ interests.

In this world of tourism, Guests are next to God (Atithi Devo Bhava). So their satisfaction is of prime importance.